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OTT & Video Architecture

OTT & Video Hosting Platforms

Build your own white-label Netflix or TikTok. End-to-end OTT apps, short-form video feeds, and live streaming platforms.

The Challenge

What you might face

You are losing 30% of your revenue to YouTube/Vimeo fees, or you want to launch a standalone subscription video service.

Our Approach

How we engineer it

AWS MediaLive / Cloudflare Stream architecture with HLS adaptive bitrate streaming, DRM protection, and React Native mobile apps.

Target Outcome

The concrete outcome

A fully branded video streaming platform on Web, iOS, Android, and Smart TVs with native subscription billing.

Operational Pipeline

System Architecture Flow

Hover over the pipeline nodes to inspect our live engineering data-flow breakdown.

Step 01Step 02Step 03Step 04
Phase 01 Architecture Details

Video Ingestion

Raw video files are uploaded and transcoded into HLS segments via AWS MediaConvert.

Key Offerings

Core Service Capabilities

Concrete engineering features we integrate into your digital footprint.

HLS Adaptive Bitrate

Seamless streaming across all bandwidths, dynamically adjusting from 144p to 4K to eliminate buffering.

Native Mobile Apps

React Native or Swift/Kotlin apps optimized for mobile viewing, PiP (Picture-in-Picture), and background play.

Smart TV Ecosystem

App deployment across Android TV, Apple TV, FireOS, and Tizen for the complete living room experience.

Short-Form Video Feeds

TikTok-style vertical scrolling feeds with pre-fetching, infinite scroll, and algorithmic recommendation engines.

Live Streaming Infrastructure

Low-latency RTMP ingest to AWS MediaLive or Cloudflare Stream for live sports, gaming, and events.

DRM Content Protection

Integrated Widevine and FairPlay encryption to prevent illegal downloads and screen recording.

Custom Subscription Billing

Stripe and in-app purchase (IAP) integration for SVOD, AVOD, and TVOD revenue models.

Analytics & Watch History

Resume-play functionality, user watch history tracking, and deep engagement analytics.

Technology Architecture

Supported Stacks & Infrastructure

We implement custom codebases tailored to your speed, scalability, and integration requirements.

Custom OTT Streaming Service

Media Architecture

An end-to-end video streaming platform engineered for massive scale, featuring adaptive bitrate playback, DRM protection, and multi-platform native apps.

Best Fit Use Case

Media companies, creators, and educators wanting to launch their own branded Netflix or TikTok competitor without paying revenue splits to third parties.

Engineering Capabilities
  • Keep 100% of Subscription Revenue
  • Adaptive HLS Streaming
  • Smart TV & Mobile Native Apps
Featured Example Project

Creator VOD Platform

Built a standalone OTT platform for a prominent fitness creator, migrating them off YouTube and into a proprietary SVOD model.

🚀 Impact: Handled 50,000 concurrent viewers on launch day with zero buffering, generating 300% more revenue than YouTube Ads.

"Moving off YouTube to our own platform was terrifying, but CanWe's architecture handled the traffic perfectly. We now own our audience."

Sarah J.
Founder, FitStream
Telemetry & ROI

Streaming Performance Metrics

Live telemetry demonstrating the extreme scale and cost-efficiency of our custom video architectures.

Live Telemetry Comparison

Time to First Frame (TTFF)

Comparison of engineering benchmarks (Lower is better).

Legacy / Standard Setup3.2s (Standard Hosting)
CanWe Engineered Setup0.5s (CanWe CDN Architecture)
Latency benchmarks recorded under average operational concurrency loads.
99.9%
Uptime SLA

Auto-scaling infrastructure to handle viral traffic spikes without crashing.

4K
Max Resolution

Crystal clear UHD adaptive bitrate streaming across all devices.

0%
Revenue Split

You keep 100% of your subscription revenue compared to YouTube/Vimeo.

<3s
Live Latency

Ultra-low latency for live sports, gaming, and interactive events.

FAQ

Common Questions

Everything you need to know about starting a project with this service.

We optimize costs by using AWS or Cloudflare Stream. Depending on your traffic, video hosting can scale efficiently. We avoid expensive platforms like Vimeo that take cuts of your subscription revenue.
Yes. We can engineer high-performance vertical video feeds with infinite scroll, caching, and algorithmic sorting tailored for short-form content.
Yes, we develop for Android TV, Apple TV, and major OS ecosystems to give your users a native living room experience.
Our architecture is built on auto-scaling cloud infrastructure (AWS/Vercel) and Edge CDNs. It can handle millions of concurrent viewers without crashing.
Absolutely. We can integrate low-latency live streaming protocols alongside your standard VOD library.
Get in Touch

Request a Project Estimate.

Tell us about your technical needs and timeline constraints. We'll get back to you with a detailed proposal — no aggressive sales pitches, just pure engineering.

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